More on 성형, plastic surgery and advertising

Watching TV in Seoul is rather strange sometimes especially when the adverts start. Maybe because I don't understand the language but alot of the adverts seem unusually aggressive. But the 'best' part is the use of sex to sell alcohol. For a very long time in England (which increasingly seems well regulated to me) adverts have not been able to equate alcohol consumption to sexual success. But in relatively prudish Korea, this is not the case. Much as I like seeing beautiful women it seems only ever so slightly unsubtle and crude to think that people will drink more of the drink they are culturally accustomed to drink if a pretty women in a skimpy outfit tells them to. In fact there are so many vast conglomerates that have a near monopoly on selling their product that still spend what must be vast sums of cash in pervasive public advertising campaigns. I don't understand why they bother.

The other strange one is the women themselves. I saw an advert with a young woman walking in a field with a guitar on her back in the folksy cliched way. She was beautiful according to my friend, personally I found her honking nose rather amusing and not attractive. But the kids that ran up to greet her were a completely different race. They had darker skin, and smaller features. Plastic surgery seems to have created a race of aliens that inhabit the TV but look nothing like real people. I guess the UK is the same, but I didn't really notice it before.